L’Atelier de la Pep’ (2020)
Time to take back your place
If you thought your plans were turned upside down by COVID-19…
spare a thought for my boss back then, who had to announce the opening of his coworking workshops smack in the middle of a global pandemic.
During my first internship, I was tasked with this seemingly impossible mission for L'Atelier de la Pep, a space crafted for coworking and meeting rooms.
The timing was nothing short of daunting: the world was just emerging from COVID lockdown, a period deeply marked by isolation and a massive shift to remote work. While I could saw this period as a major setback, I chose to look at it through a different lens – an opportunity in disguise.
I focused on those who yearned for something different from the solitude that had become the new norm. This period of reflection and personal growth led many to explore new hobbies, embrace creativity, and reassess their lifestyles.
It was time for everyone to come back together, to share and collaborate, to reclaim their place in the professional world.
The focal point of our campaign was a symbolically powerful image: a chair that resembled a throne. The message was clear and poignant - 'It's time to reclaim your place.' This slogan wasn’t just about returning to the office; it was a clever nod to the end of an era marked by isolation and the beginning of a renewed emphasis on community and collaboration.