In response to the Kinder salmonella scandal, I developed a witty ad for Milka, seizing the opportunity to highlight their product's safety during Easter. The slogan, "At Milka, only the eggs are hidden," cleverly reassures consumers about Milka's product quality while playfully referencing the Easter egg hunt tradition. This campaign aimed to subtly contrast Milka's reliability with Kinder's recent issue, reinforcing trust in Milka's chocolate eggs during a key seasonal moment.