24-Hour Advertising Campaign Challenge

Theme 1 : Behind the Seen

Theme 2 : Bobby Always got your back

Client: XD Design

Product: Bobby Anti-Theft Backpack

Campaign Objectives: Promote security and style features of the Bobby Backpack to urban commuters.

Target Audience: Young professionals, urban travelers, and tech enthusiasts.

Key Message:

Security / anti-theft / the everyday bag

Creative Approach: Sleek, high-quality visuals that showcase the backpack's features…or not.

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