24-Hour Advertising Campaign Challenge
Theme 1 : Behind the Seen
Theme 2 : Bobby Always got your back
Client: XD Design
Product: Bobby Anti-Theft Backpack
Campaign Objectives: Promote security and style features of the Bobby Backpack to urban commuters.
Target Audience: Young professionals, urban travelers, and tech enthusiasts.
Key Message:
Security / anti-theft / the everyday bag
Creative Approach: Sleek, high-quality visuals that showcase the backpack's features…or not.