IBIS STYLES - KEEPING YOU WIDE AWAKE (2023)
The Ibis Styles print campaign was meticulously designed to showcase the brand's multifaceted offerings, challenging the conventional image of a hotel. Renowned for its collaborations with artists and unique, thematic décor, Ibis Styles transforms each location into a playful, inspiring space that's more than just a sleep haven, it's a creative sanctuary.
Embodying the essence of Ibis Styles, the slogan "Keeping You Wide Awake" cleverly inverts the usual expectations of a hotel, highlighting the brand's dedication to stirring the creative senses of its clientele. With amenities like co-working spaces and dual-purpose rooms, the hotel caters to the contemporary traveler who demands both comfort and a creative spark.
This campaign clinched victory in a school competition by not merely promoting a product but by making a bold statement about Ibis Styles' identity : a brand that doesn't just accommodate guests but inspires them, reinforcing the hotel's position as an incubator of creativity and design.
