THE GUARDIANS OF THE OCEANS
THE IMMERSIVE EXPERIENCE
AWAKENING CURIOSITY
ANALYSIS
The Swim Stars program, offering progressive swimming lessons for children, lacks the vitality and commitment needed to fully captivate young swimmers.
INSIGHT
Children love stories and heroes as mentors. Playful learning is essential to stimulate their curiosity, motivation and concentration.
IDEA
Let's turn lessons into a real adventure by personifying each skill in the curriculum, and creating a story around each step. Let’s turn the program into a real immersive experience.
Guardians of the Oceans: The book
The starting point for our project was the creation of a unique story, embodied in a book that serves as the basis for our program. I was in charge of all the artistic direction of the project and had the pleasure to design each pages of it. The book details the adventures of the Guardians, revealing their personalities, their goals, and their connection to Swim Stars swimming lessons.
Guardians of the Oceans: The song
To add a sonic dimension to the adventure, I co-wrote a song specially dedicated to the project. The aim was to create a dynamic, catchy tune that would easily stick in the kids' heads.
We wanted the song to capture the joyful spirit and energy of the program, while being memorable enough for children to sing along to long after their lessons. To bring this melody to life, we called on a talented singer for the vocals, ensuring professional quality and a captivating interpretation.
2. EXPERIENCE TRANSFORMATION
ANALYSIS
A traditional approach to teaching swimming, focusing solely on technique, is not enough to captivate children's interest. Storytelling can transform the learning experience into an exciting adventure.
INSIGHT
Effective learning goes beyond stimulating the imagination. Children need to feel involved, captivated and active in their learning. This is especially true in an environment like the pool, where attention can easily wander.
IDEA
Development of innovative teaching tools for the entire franchise network, including a variety of media to immerse them fully in the experience. The aim was to facilitate the integration of these new methods into their courses, thus enriching teaching and learning
EDUCATIONAL MATERIAL (WATERPROOF PRINT)
To facilitate the adoption of this new technique within our classes, we have created double-sided waterproof signs.
On the reverse of each sign, we've integrated a list of exercises linked to each character and universe, this aims to create infinite possibilities of combination. In this way, the signs serve a dual purpose: they captivate children with attractive visuals, while at the same time being effective teaching tools for coaches.
IIMMERSIVE MATERIAL
Since Swim Stars works with private pools, it's complicated to customize them, so we've created a set of decorations that are easy to implement and pack up at the end of the class.
